Marketplace photo specs
CarGurus photo requirements (US)
What CarGurus actually expects from listing photos — count, resolution, format, and rules — with every figure cited to its source below.
Specs change. Marketplaces update photo requirements without much notice. Treat the table below as a reference, not a live source of truth — always verify current requirements with CarGurus directly before you build a pipeline or QA process around them.
CarGurus photo specs at a glance
| Recommended photos | 10+ |
|---|---|
| Resolution | HD minimum, 1280×960 |
| Formats | JPEG |
Good to know
CarGurus has no published minimum photo count, but tracks "photo completeness" as part of its dealer-ranking algorithm. The same algorithm detects blur and dark images, which hurts a listing's deal rating; CarGurus offers a "Photo Wizard" tool for background standardization.
Sources
Figures above are cited below and marked official (the marketplace's own docs/help center) or reported (a third-party guide describing the marketplace's specs). Where a figure is only reported, treat it as a well-sourced estimate rather than a guarantee.
- ReportedImage Systems — AutoTrader vs CarGurus vs Cars.com photo specs compared
- ReportedCarGurus for Dealers — a dealer's guide to car photography
One master set, every marketplace's spec
Rather than re-editing per platform, process each vehicle once into a clean, high-resolution master gallery, then export the size, crop, and format each marketplace needs. AutoStudio produces consistent, listing-ready images with automatic plate/face blur, so meeting CarGurus's requirements becomes an export setting rather than a reshoot. See the API, check pricing, or read the full car listing photo requirements guide covering every major marketplace.
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